Quietly less stuff.
Supplements will always use materials. Our job is to pick the ones that protect the product, respect your home, and don't pretend a plastic window is “luxury.”
Glass first
Amber glass bottles where possible — infinitely recyclable, UV-stable for light-sensitive actives, and quiet on a bathroom shelf.
Paper, not plastic theatre
FSC-certified cartons, soy inks, no plastic windows. If we shrink-wrap, it’s for tamper evidence only — and we’re phasing it down.
Ship less air
Right-sized boxes, paper fill, and consolidated replenishment so a three-bottle order doesn’t arrive in a suitcase.
Named suppliers. Measured miles.
KSM-66 from India, chelated minerals from Europe, methylated Bs from Switzerland — then encapsulated in a Health Canada licensed facility near Toronto. Fewer mystery brokers, more receipts.
Independent lab testing on every batch — potency, heavy metals, microbials, pesticides — with lot-linked COAs.
Encapsulation and packing under strict quality systems — not a white-label back room.
Numbers we're willing to be judged on.
of new cartons on FSC-certified paper (target).
synthetic dyes in our formulas — less effluent, less compromise.
from encapsulation to our Toronto office for most SKUs.
job per bottle — fewer SKUs means less dead stock in landfills.
- Publish packaging weights and recyclability by SKU on the site.
- Annual supplier audit for environmental and labour practices.
- Offset inbound air freight where we can’t avoid it (investing in vetted projects).
- Customer-facing take-back pilot in Canada by 2027 for hard-to-recycle components.