Less packaging, where we can.
Supplements need packaging — there's no way around that. We try to use materials that protect the product, ship efficiently, and don't add waste for the sake of looking premium.
Glass first
Amber glass bottles where possible — recyclable, protects light-sensitive ingredients, and looks fine on a bathroom shelf.
Paper over plastic
FSC-certified cartons, soy inks, no plastic windows. If we shrink-wrap, it's for tamper evidence only — and we're working to phase it out.
Ship less air
Right-sized boxes, paper fill, and consolidated replenishment so a three-bottle order doesn’t arrive in a suitcase.
Named suppliers. Measured miles.
KSM-66 from India, chelated minerals from Europe, methylated Bs from Switzerland — then encapsulated in an FSSAI-licensed GMP facility in Mumbai. Fewer mystery brokers, more receipts.
Independent lab testing on every batch — potency, heavy metals, microbials, pesticides — with lot-linked COAs.
Encapsulation and packing under strict quality systems — not a white-label back room.
Numbers we track and publish.
of new cartons on FSC-certified paper (target).
synthetic dyes in our formulas — less effluent, less compromise.
from encapsulation to our Mumbai office for most SKUs.
job per bottle — fewer SKUs means less dead stock in landfills.
- Publish packaging weights and recyclability by SKU on the site.
- Annual supplier audit for environmental and labour practices.
- Offset inbound air freight where we can’t avoid it (investing in vetted projects).
- Customer-facing take-back pilot in India by 2027 for hard-to-recycle components.