Launching a nutraceutical product? Talk to a specialist before you formulate.
BhLabs has partnered with AspKom to offer NEXUS 30 — a paid, hands-on consulting engagement that takes your product idea from concept to a manufacturing-ready formula, for supplement, herbal, functional food and beverage brands.
Four steps from your brief to a launch-ready product.
Submit your brief
Fill in the form below with your product concept, target consumer and category — 5 minutes.
Scope & confirm
Ashu Gaur reviews your brief and confirms scope, fee and timeline directly with you.
15-day engagement
Your product runs through the NEXUS 30 stages — science, formulation, regulatory, prototype, manufacturing and more.
Launch-ready output
You receive a Product Assurance Dossier — a documented, launch-ready development decision.
The nutraceutical, food supplement, herbal, functional food and functional beverage market increasingly demands products that are not only commercially attractive, but scientifically rational, nutritionally appropriate, technically feasible, regulatory-conscious, manufacturable and capable of delivering a consistent consumer experience.
NEXUS 30 integrates concept development, scientific and biological rationale, ingredient selection, nutritional assessment, formulation, format selection, prototype development, sensory optimization, regulatory and compliance review, manufacturing, quality, packaging, branding advisory, claims assessment and launch readiness — as one connected process, not disconnected vendors.
“The right ingredient is not necessarily the right ingredient for the product.”
It must be evaluated in relation to intended use, target consumer, product category, dose, evidence, biological rationale, safety, regulatory status, stability, sensory performance, manufacturing feasibility, cost, packaging and claims.
Reduce avoidable product-development errors and create products that are scientifically rational, nutritionally appropriate, technically feasible, regulatory-conscious, manufacturable and commercially coherent.
| Question | NEXUS 30 Response |
|---|---|
| Should we develop this product? | Concept & Market-Need Assessment |
| What should the product contain? | Scientific & Formulation Architecture |
| Can it be positioned compliantly? | Regulatory & Claims Assessment |
| Can it actually be manufactured? | Prototype & Manufacturing Feasibility |
| Is it ready for market? | Product Assurance & Launch Readiness |
- Startups entering the nutraceutical, supplement, herbal or functional food sector.
- Emerging brands developing new products or expanding their portfolio.
- Food and beverage companies entering functional foods or functional beverages.
- Nutraceutical entrepreneurs developing wellness, performance or specialty nutritional products.
- Brands seeking third-party or contract manufacturing for a new product.
- Existing manufacturers seeking structured product-development and formulation strategy support.
Nutritional supplements, vitamins, minerals, specialty nutritional products, wellness and performance formulations.
Powders, capsules, tablets, sachets, stick packs, gummies, bars and ready-to-mix products.
Botanical formulations, herbal supplements, plant-based functional products and standardized extracts.
Nutrition bars, functional snacks, fortified and nutritionally enhanced products.
Powdered beverages, ready-to-drink concepts, functional drink mixes and sports/wellness beverages.
30 specialist perspectives. 30 control points. 6 decision gates.
Multiple scientific, technical, regulatory, quality and commercial disciplines are applied against defined checkpoints and stage-level progression decisions — with final synthesis, professional interpretation and consulting direction by Ashu Gaur, Principal Consultant, AspKom.
Specialist Perspectives — scientific, technical, regulatory, quality, commercial
Control Points — defined checkpoints for critical development decisions
Decision Gates — stage-level progression decisions
Concept Validation
Is the product concept sufficiently defined to justify development?
Science & Biological Rationale
Does the product have a credible scientific and nutritional rationale?
Regulatory & Compliance
Can the product and proposed positioning be developed within the applicable regulatory framework?
Formulation & Prototype
Does the formulation translate into a viable consumer product?
Manufacturing & Quality
Can the product be consistently manufactured to defined specifications?
Market & Launch Readiness
Is the product sufficiently prepared for commercial launch?
| Conventional approach | NEXUS 30 approach |
|---|---|
| Idea | Idea → Consumer Need |
| Formula | Scientific Rationale → Ingredient Evidence → Nutritional Assessment → Biological Plausibility → Formulation |
| Manufacturer | Regulatory Assessment → Format → Prototype → Sensory → Manufacturing → Quality |
| Packaging | Packaging → Branding → Claims |
| Launch | Commercial Feasibility → Red-Team → Launch Readiness |
Formulation Development
Active ingredients, botanicals, excipients, sweetening/flavoring, texture and dose-to-serving feasibility.
Format Selection
Capsule, tablet, powder, sachet, stick pack, bar, gummy, liquid, RTD, functional food or beverage.
Prototyping & Sensory
Physical prototype development plus taste, aroma, mouthfeel and appearance optimization.
Stability & Manufacturing Readiness
Shelf-life risk review and a defined pathway from raw materials to batch release.
Quality Architecture
Raw-material and finished-product specifications, QC and testing/release framework.
FSSAI & Regulatory Compliance
Product category, ingredient status, standards, label requirements — reviewed throughout, not at the end.
Claims & Evidence
Consumer benefit mapped to evidence, dose relevance and permissible communication.
Branding & Packaging Advisory
Naming direction, positioning, label architecture and pack-format guidance.
Commercial Feasibility & Red-Team Audit
Cost and margin review, then a deliberate challenge: “if this product were going to fail, why would it fail?”
Fixed scope. Fixed timeline.
Revision cycles relate to the agreed product-development scope. Material changes to the original product concept, target consumer, product category, dosage architecture or development scope may constitute a new scope of work.
| Professional Consulting Fee | ₹50,000 + applicable taxes, if any |
| Revision Cycles | Up to 3 revision cycles |
| Project Timeline | 15 business working days |
| Scope Basis | Agreed product-development scope and complete client inputs |
For formal project commencement, ordinarily required. Additional documentation may be required depending on product category, ingredients, format, manufacturing arrangement and intended claims.
- Incorporated legal entity
- GST registration
- Applicable FSSAI registration / licence
- Product concept and target consumer
- Intended use and desired benefits
- Desired format and serving size, where known
- Target price/cost, where known
- Preferred ingredients, where applicable
- Competitive references
- Branding direction, where available
- Manufacturing and packaging expectations
We don't simply formulate products. We develop them through a structured system of evaluation.
Scientific, nutritional, regulatory, technical, sensory, manufacturing and commercial — every critical decision challenged, documented and evaluated, from concept to launch.
Book a Consultation →Tell us about the product you want to build
Share your product concept, target consumer and category. Ashu Gaur will review your brief and respond directly to scope the engagement.
Ashu Gaur, Principal Consultant
NEXUS 30 is a proprietary consulting and product-development methodology of AspKom. It is intended as a structured professional decision-support framework and does not constitute statutory approval, regulatory certification, medical advice, clinical validation, laboratory certification or a guarantee of efficacy, safety, market success or regulatory approval. Applicable FSSAI regulations, standards, notifications and amendments prevailing at the relevant time remain authoritative. Final manufacturing, analytical testing, stability testing, safety evaluation, clinical validation, regulatory filings and statutory approvals, where required, must be undertaken through appropriately qualified entities and authorities.