Straightforward supplements. That's the whole pitch.
We're not trying to be the flashiest brand on the shelf. We make a small line of capsules and gummies with proper doses, absorbable forms, lab results you can look up, and a return policy that doesn't require a phone call.
Four things we won't cut corners on.
- I
Doses that match the research.
If a study used 600 mg, our capsule has 600 mg. We don't pad ingredient lists with tiny amounts just to look good on a label.
── Doses referenced on each product page. - II
Forms your body can use.
Methylcobalamin instead of cyanocobalamin. Iron bisglycinate instead of sulfate. Methylfolate instead of folic acid. These cost more, but they work better.
── Active forms listed on every label. - III
Lab results you can read.
Every lot is tested at an ISO 17025 accredited lab — potency, heavy metals, microbials, pesticides. Look up your lot number on the site and read the full report.
── COA lookup at /coa. - IV
Fair return policy.
30 days on sealed items. Cancel a subscription in two clicks from your account. We'd rather lose an order than leave you stuck with something you don't want.
── Full policy at /returns.
The difference, side by side.
“Industry standard” reflects common practices we've seen in mass-market retail; individual brands vary. We're happy to be wrong about a specific competitor — write us if you spot it.
Not slogans — actual test panels.
Each batch comes with a certificate of analysis. You can read what was tested and what the results were — and email us if anything is unclear.
Look up your lot →Potency
Label claim vs. actual; vitamin and botanical markers.
Heavy metals
Lead, arsenic, cadmium, mercury — to conservative limits.
Microbials
Total counts, yeasts, moulds, specified pathogens.
Pesticides
Multi-residue screens for botanical ingredients.
On why we started, how we pick ingredients, and what we refuse to do.
“The labels never matched the research. So we made a small line of products with proper doses, forms that absorb well, and lab results posted online for every batch.”