Boring on purpose. Honest by design.
We're not the loudest bottle on the shelf. We're the one you'll still feel good about in three months — clinical doses, bioavailable forms, real lab paperwork, and refund terms that respect your time.
Four things we'll never compromise on.
- I
Clinical doses, not flattering ones.
If a published trial used 600 mg, our capsule has 600 mg. We don't pad ingredient lists with pixie-dust amounts to make a panel look impressive on Instagram.
── Doses pulled from peer-reviewed RCTs · referenced on each PDP. - II
Forms your body can use.
Methylcobalamin instead of cyanocobalamin. Iron bisglycinate instead of sulfate. Methylfolate instead of folic acid. We pay more for the active form so your body doesn't have to do extra work.
── Bioavailable forms named on every label. - III
Receipts on every bottle.
Each lot is tested at an ISO 17025 accredited lab — potency, heavy metals, microbials, pesticides. The certificate is one click away from your account, not buried in a customer-service email chain.
── Lot-linked COAs at /coa. - IV
Honest customer terms.
30-day return window on sealed, unopened items. Cancel a subscription in two clicks. We'd rather lose the order than win a lawsuit later.
── Plain-language returns at /returns.
The difference, on a single line.
“Industry standard” reflects common practices we've seen in mass-market retail; individual brands vary. We're happy to be wrong about a specific competitor — write us if you spot it.
Not slogans — named assays.
Each batch ships with a multi-page Certificate of Analysis. You can read the panels without a chemistry degree — and ask us anything that doesn't make sense.
Look up your lot →Potency
Label claim vs. actual; vitamin and botanical markers.
Heavy metals
Lead, arsenic, cadmium, mercury — to conservative limits.
Microbials
Total counts, yeasts, moulds, specified pathogens.
Pesticides
Multi-residue screens for botanical ingredients.
On choosing forms, naming suppliers, and refusing to brag.
“The shelf was full but nothing on it told the truth. So we made the boring version: one bottle, one job, doses pulled from published trials, and the certificate one click away.”